Data Services and Analytics
Organisations that are better at customer data collection and analysis are able to differentiate by creating a more personalised experience for their customers, and to generate revenue more effectively through more relevant direct marketing and promotions.
We can help you:
- Collect existing customer data in a fit state to use by addressing data quality, data structure and the underlying processes for collecting and managing data.
- Create a richer data set on customers through better data collection within your business and augmentation from third-party sources
- Generate insights from your data that enable you to send more relevant promotions and offers to your customers.
Together with our data analytics partners, we offer a full range of data services, including per sonalisation strategy, data cleansing, analytics, augmentation and customer data management. Whether your challenge is to use existing data better, or to develop a whole new approach for customer data, we can help.
Our Data and Analytics expertise includes:
- Data Cleansing
- Data Optimisation
- Data Acquisition and Integration
- Single Customer View
- Analytics and Modelling
- Transactional Data Management
- Marketing Rules and Data Management